I’m thrilled to be having another case study to feature, this week is Lee Ann Edwards. I love her story, because she demonstrates an important point: anyone can make this work.
One of the best things about Pinterest affiliate marketing as a business is that it’s for basically everyone who is capable of using Pinterest and some basic techie stuff. Everything else, I can teach you as a student. I think people think that businesses like Pinterest affiliate marketing are for “young and hip” people who live with an iphone in their hands, and for whom tech stuff comes easily.
Being a 90’s kid myself, most people see me and think “Ah, well of course she can do it! She’s so young!” And I wish I would introduct them to Lee Ann. Typically I don’t make big over someone else’s age, but I love that Lee Ann is having such success, and she’s definitely someone to look up to, she bounced right back after she had crazy happen in her life a few years back. I’ll let her tell her story!
Hey there, Lee Ann! Tell us about yourself!
I’m probably not your typical student. I’m in my late 50’s and was caught in a layoff over 4 years ago from a job that I thought I would retire from. I’ve been on Pinterest from the days when you needed an invitation to join & have always loved it. I saw this as a way to make extra money & do something I love at the same time.
How many Pinterest followers did you have when you started Pinning Your Way to Success?
I started with 71. I was using Pinterest only for myself. I never thought about needing more followers. As of today I only have over 250.
How much money were you making from home before you started Pinning Your Way to Success?
I think I might have made under $100 from my Etsy shop. I’ve done Etsy for many years but things seemed to change a couple of years ago & I found it difficult to make the money I used to make. I’ve done more craft shows and booths than I can count. I’ve always had an entrepreneurial spirit and am always looking for a way to make extra money.
What were your goals before you started the course?
I really wanted to make some extra money so I could travel more and have money for the unexpected things that happen in life. I love Pinterest so I thought this would be perfect. It takes some time in the beginning but after you get the hang of things you spend a lot less time on it. I love that I can make money while I sleep. I get up in the morning & see how much money I made yesterday.
What were some of your biggest fears and doubts? What kept you going through those?
My biggest fear was that it wouldn’t work. I thought it was overwhelming to think about how many clicks I would have to get to make any money. I just told myself that I could do this. I decided I was really going to work at it and believed I could be successful.
Tell us about how you got started!
I told myself I was going to be consistent. I had practically no followers so I concentrated on that. I was pinning a lot & I started gaining followers. That made me feel this was actually going to work. I work 40 hours a week with my real job and I decided to consider this my second job. I worked on my affiliate pins at night. After about a month I started using Tailwind and that really helped. I can fill up my queue on the weekends and it pins for me during the week. Now I just make my affiliate pins and pin for fun.
When did you really start to see results?
I started July 6. I think I made 15 cents the first day and I was thrilled! After that, I just kept working and it started snowballing. Every week was getting a little better than the week before. I had a pin do really well on September 14 & another went viral on September 20. I ended up making over $500 for the month of Septemeber.
What are you looking forward to most as your Pinterest business grows?
I’d love for this to continue to be successful for me. I’ve had a lot of fun doing it and I’ve learned a tremendous amount. My goal would be for this to replace my current job.
Anything you want to add for other potential students out there?
I would say that you need to be consistent. Don’t get lazy. You wouldn’t open a brick and mortar shop and then just sit back and do nothing. You have to put some effort into it to get anything out of it. You don’t have to devote your life to it but you do have to be consistent. And have fun!