One of the best and most challenging things about being an entrepreneur is being your own boss. On one hand – you can make your own schedule, do whatever suits your personality and interests, and you can do it from wherever you want where there’s a decent internet connection. But on the other side of that, when you become a business owner, everything is up to you. Marketing, revenue, day to day management, tech problems… it’s all in your lap.
In the tumultuous sea of wonderful and scary things the entrepreneur lives in, there’s something that has helped me as I’ve gone from being a failed blogger, to a business coach who helps women every day in our Facebook group to build their own businesses on Pinterest (without blogging, because really… not everyone wants to take on the sea monster that is blogging!).
Goal setting lesson for aggressive dreamers
One of the things you may not know about me is I really struggle with goal setting. People who say things like “What’s your BIG dream? Don’t be afraid of it!” I never really understood that that was a thing until I started coaching other women. While other women may make goals like “I’d like to make $100 a month for groceries.” I jump right into goals like “I want to be a millionaire.”
I’ve had to train myself to accept that small goals are actually okay, but it’s also okay to not forget the big goals too. While my big goal may be to be a millionaire, we started with these smaller goals. Some of them were huge before we accomplished them, but I really just saw them as stepping stones to our bigger goal of financial independence.
Our “stepping stone” goals
- Being able to pay our bills and put money in savings each month
- Getting out of debt
- Having a 3-month, then 6-month, then 1-year emergency fund
- Begin investing weekly, on auto-pilot
- Buy a home with cash
All of those things took a lot of little steps – getting our budget in gear – learning what worked for us and what didn’t, figuring out what the best way was for us to increase our income and savings…all of them were a lot of little things coming together to make bigger goals a reality.
So for those of us who have trouble with small goals, one of the things I’ve learned to do is make habits goals. Creating a new habit is the best kind of goal you can make when you’re like me and those small goals, while important, are just not as satisfying.
Goal setting tip for new entrepreneurs
While you may not be like me, and you may think that small goals are great, one thing that I see other entrepreneurs doing is making themselves goals for income, which can be difficult. Especially if you want to make yourself a business that’s purely on Pinterest, it can be almost impossible to predict what exactly your income will be.
Making income goals, when your income is still very new, can be frustrating, and it can actually sabotage you by setting you up for failure. Here’s an example.
A new affiliate marketer has been making some money-making content and she’s super excited. She’s starting to see a return, making money a little at a time. She decided to make herself two new goals – one is to create double the content that she has been, and then to double her income. She does manage to double the amount of content she’s been creating (which is awesome!) but she feels disappointed because her income doesn’t double.
This is a real shame because she actually accomplished a lot, and it takes time for her affiliate content to start circulating. So she made a goal that was completely outside of her control.
This is super common in the Facebook group we have, and it’s sad when I see people not meeting their goals, even when they do everything they can to meet them. I know how discouraging it is to make a goal and not be able to meet it even when you do your very best, so I wanted to take some time this week to hopefully help you overcome that.
One last quick tip!
One of the other things I’ve learned, as someone who struggles to make small goals, is that it’s okay to make one goal. For example, I use Tailwind and recommend it for anyone who markets on Pinterest. I’m not going to go into the how and why here if you want to know about that you can read this post. One of the things I’ve seen many, many times is that it can take people a little bit to learn a new platform.
It’s perfectly okay, and probably wise, to set aside time just to learn new skills. For example, unwise Christina would probably make a goal like:
- figure out Tailwind and fill up my queue for a month
I may or may not have made this my goal when I signed up for Tailwind, and failed miserably. A much wiser me knows when I’m learning a new platform, that my weekly goals should look something like this, with each task being something I do in one week depending on my schedule.
- (Week 1) figure out Tailwind platform
- (Week 2) start sharing to Tailwind (time myself to see average time it takes)
- (Week 3) use time from last week to set new goals for sharing this week
Maybe the new goals aren’t quite as grandiose, but they’re a heck of a lot more effective when you’re a busy woman and you don’t have unlimited time and brain power for your business. For me, with two little people at home with me all day, even if I did have unlimited brain power, I never have unlimited time, so I’ve had to learn to accept my limits… it’s made me a better businesswoman and a better mom because I can make reasonable goals that I can actually achieve.
One of the things I’ve learned is that the more women in business can empower each other, the more we can help each other! So – I would love to hear what your actionable goals are this week! 🙂