Website design used to be how I made my living, while my husband is in college, so I’ve seen, and worked on, all kinds of websites and I’ve picked up a few tips for creating your own website.
In my experience, a lot of people who want to have their own website get frustrated because they think it’s too complicated for them to do it without all the 1500 bells and whistles you “have” to have.
1. Keep it way simpler than your instincts tell you to
Most new entrepreneurs have a website they want to create, they buy the domain, then before they know it they’ve got 50 pages of information, 15 versions of their new logo, and they are completely overwhelmed with colors, layouts, and then all the copy to fill all those pages.
Don’t overload yourself and make this harder than it has to be. When you’re first starting out, your website just needs to provide the bare bones of information. Your website will evolve as your business does, so ignore the temptation to have it perfect. With website design, there is no such thing as perfection, but there is such a thing as overwhelm!
When you first start out, all you really need is:
- Your website name
- Some content (I recommend 5 blog posts, but that’s not a hard and fast rule!)
- A way for people to sign up for your emails
- A reason for them to sign up for your emails!
I know setting up your website is a lot to do, so I’ve created a quick template for you to help you setup your automated email newsletter. Once you’ve got your first few blog posts, it’s actually really easy to setup your email newsletter, and I’d love to give you my template for how to turn 4 blog posts into 6 weeks of content you can automatically send out to your subscribers.
2. It’s okay to let your website evolve
This really is a follow-up on #1, but I just wanted to encourage you that it’s okay to not have a lot on your website when you’re first starting out. When you’re first launching your new business, you will have lots of ideas of where you might go, but only time and experience will really let you know where your business will end up.
If you’re like most entrepreneurs I know, your business will start off as one thing, and grow and change as you do, so don’t feel pressured to have anything perfect. As you change, so will your business, and so will your website. Let that knowledge give you the freedom to do it imperfectly!
Remember: It’s better to have a finished website you can alter later, instead of a mess you can’t show to anyone because it’s not even done!
3. Don’t procrasti-learn yourself into failure
Whether you have a blog or not is totally up to you, but if you are – don’t get caught up in reading all the things you “should” be doing for your blog or you’ll make yourself crazy. There is a new blogger every 4 seconds starting a blog about blogging, and most of them have no idea what they’re talking about anyway, so keep your marketing strategy simple and consistent.
A lot of new entrepreneurs fall into one of two categories: they either want to do everything themselves (and best practices be damned!) or they want to learn everything and they spend more time reading, re-working and tweaking things that were probably fine in the first place. Your website, your marketing, and your business are yours hun! You’ve got this! Don’t let any insecurities about your new business (and the research to reassure you you’re doing the right thing!) keep you from really making it work!
If you use this blog post to help you finish your website, I’d LOVE to see a link in the comments so I can celebrate with you!