I used to be really afraid of social media, because I just never felt like I was doing enough. I fell prey to the same thing a lot of entrepreneurs do, I did a lot of research, then felt too conflicted to know which action to take to make my social media marketing effective. I got all kinds of conflicting, and overwhelming advice like:
- Share blog posts, but not too many
- Share personal content, but don’t overwhelm your tribe
- Give your audience tips, but don’t give away the farm
- Ask interactive questions, not too often!
- Share funny content, but not off-topic stuff
You see the problem, right? I felt like no matter what I shared, it would always be too much or too little. I was also afraid I wouldn’t be able to be consistent, because consistency isn’t one of my strong suits.
I want to be able to work smart, not hard with my social media, so I took some time to really be intentional about what I wanted the next 12 months to look like for my business.
I do not claim to be a social media guru and expert on growth and all that, but I knew that as I created my strategy for the next year, I wanted to be very intentional about how I spent my time. My efforts with social media had been erratic at best, and nonexistent at the worst times in my business, and I wanted this year to be all about building and enhancing my community.
I host a Facebook group called the Boss B.A.B.E Collaborative, where women entrepreneurs hang out and talk about issues concerning being a female entrepreneur. That is where I am the most active, and where I spend most of my time and energy. My big goals for social media marketing were:
- To create a variety of posts that allow the women in my group to be inspired and encouraged, as well as to be challenged to be growing in their business
- To spark intentional conversations
- To create consistent visibility for my brand in a way that provides amazing value and interaction within my Tribe
My social media schedule
My social media schedule for this year was super simple, even though it might look a little complicated when it’s all written out.
- Sunday – Meet Edgar was already cycling through my old blog content on Sundays, I left that alone.
- Monday – Instagram post, which also gets shared to my group and Facebook page
- Tuesday – I decided to leave this space open for white space, and doing things on the fly.
- Wednesday – (Angie’s Prompts)
- Thursday – (Angie’s Prompts)
- Friday – I’d already created a few posts called “just for fun” on Fridays, which aren’t business related. I kept those as they were!
- Saturday – (Angie’s Prompts)
This will be the most active I’ve been in the group, without simply using the same prompts for daily threads. I used to simply have the same types of posts recycle each week, but I wanted to create a more “community” feeling that was open for everyone to post.
1. Taking out the extra decisions
I like having a framework I can start with, but personalize and make my own. I use Angie Gensler’s social media calendar to create my basic plan for social media. I loove how affordable it is ($36), and how simple and straightforward it is to use. I also used it for the first half of this year, but didn’t use it as much as I would have liked to.
What I loved about using Angie’s calendar was that it took out the decision part of making my plan. I’m sure there’s probably some fancy method I could have used, but I like to keep it simple and do what works. Clearly, trying to decide between all the complicated stuff wasn’t working, so I just followed the plan Angie lays out in her calendar.
Rather than saying “Okay, share this” her guide gives prompts that help you create what you’re sharing. This was a big issue with the not-so-helpful stuff I found on Pinterest before I decided to get Angie’s calendar. I don’t want to ask my audience stupid stuff like, “What kind of popsicle was your favorite as a kid?” in a group for women in business – that’s not really relevant at all.
2. Plan one kind of content in bulk
I love doing things in bulk, but love being able to mix it up too. So, I focused on creating one kind of content, focusing on 1 month at a time. Using Angie’s calendar helped me, because I could break it down easily.
- Plan any holiday posts – most of my content is evergreen, but I wanted to be more intentional about sharing some unique and holiday-specific content. I don’t do this for every holiday, but it’s something I’ve wanted to be more intentional about, so having them on the calendar was helpful for that!
- Schedule other relevant content posts – one of the things Angie recommends is using other outside content from other sources, which I always loved the idea of, but felt overwhelmed by. So I went through with the Meet Edgar bookmark tool and saved some articles I LOVED one night as I Netflix binged Scandal.
- Schedule the posts in Meet Edgar and Tailwind – I love Meet Edgar, because it means I can create genuine posts, but don’t have to do all the work all the time to be visible with my audience.
And, because I loved using the guide so much, I want to encourage you to take action to become more intentionally visible as well, so I have a special offer for you.
Grab Angie's Social Media Calendar and get a copy of my new course, Creating Brand[ed] Content for free!
Angie's calendar and my course are a match made in heaven. Since she's got social media marketing covered, I'll show you how you can write copy that will attract your ideal audience, create visual content that they'll recognize anywhere you share it, and my best tips and tricks for making it as easy as possible!
In Creating Brand[ed] Content you'll learn,
- How to pinpoint your brand's values
- Walkthroughs and tops for designing your brand's visual content
- The tech side of branding: tool recommendation and tutorials
By clicking through my link, you'll be able to purchase Angie's Social Media Calendar. Once you've checked out forward your receipt to support (at) organizeyour.biz and I'll send you a free copy of my course, Creating Brand[ed] Content.