One of my favorite things is being able to showcase students who push back against stigma and don’t settle for what their fears tell them they can, or can’t, do.
I’ll let Teresa give her own introduction!
I am a 60 year old mom, grandmom, and great grandmom. I found affiliate marketing and blogging through Pinterest.
(Shes’s pretty rockin grandma, right?!)
When I joined Pinning Your Way to Success, I wasn’t making any money from home. When I started the course, I did not have any followers.
What was your biggest fear?
My biggest fear was fear of failure. I started trying to do this adventure alone and became totally overwhelmed. Christina and her course helped keep me focused. I was terrified that I couldn’t start a business because of my age. I was overwhelmed by all of the information everywhere I turned.
Where is Theresa now?
At the time this blog post is going live, she has more than 120 Pinterest followers, and coming from 0 that’s AWESOME growth! I expect that number is going to quickly grow for her as she keeps up working through the Pinning Your Way to Success program. You can see her Pinterest profile here.
One of the biggest things I love about stories like this is that they showcase that when you’re Pinning the right things consistently, it gives you a great foundation for growth. Teresa told me one of the things she’s looking forward to most is seeing her affiliate income rise, and it’s something I know will happen for her.
How you can grow your Pinterest following from 0
Easily, the biggest thing that I see with successful pinners who are growing their followings organically is that they are pinning popular content, and they’re doing it consistently. What makes content popular? Pins that are popular have:
- lots of repins (this is the biggest thing!)
- lots of comments and likes
- people are “trying it” and leaving good reviews on Pinterest from their efforts
The other thing my team and I see that successful marketers are doing consistently is they aren’t getting distracted with silly “trick” type tactics that won’t help you in the long run. I have seen this happen with a lot of aspiring Pinterest affiliate marketers – they jump in and then they’re sharing posts in our group asking “Okay, how do I get followers quickly?” And the answer is… there isn’t a way to magically grow your following overnight.
Yes, there are some legitimate tactics you can use to enhance what you should already be doing (pinning popular content consistently) and I do have a mini-course sharing those… but it’s not black magic, and it’s no substitute for doing the basics. 🙂
I had one student who sent me in a complaint a few months ago. She lamented, “Almost all of the new followers I’ve gained since taking the course are through “follow me” threads from other students. Only a few new organic followers. I have seen quite a bit of growth in impressions and people reached though.”
I wasn’t actually surprised at all to see this complaint come back in my feedback form. She was one student who did all of the wrong things from the start.
Bad habits of unsuccessful Pinterest marketers
The unsuccessful student who complained to me about her lack of growth with her following (and her lack of income) was someone who I want to take a few minutes to talk about. As they say, if you can’t be a good example, be a warning for others. Some people just aren’t cut out for some kinds of business, and I do understand that.
But there are some major pitfalls, which we tried to coach her through, that she leapt in, giving those of us who wanted to help the proverbial middle finger. Please don’t follow in her footsteps and do any of these things. I really care about each and every one of you, and I want you to grow and have an amazing Pinterest following so you can have a successful business, whatever kind of business you have.
She was more active in the Facebook group than anyone else – which left me wondering how she had time to Pin consistently and make high-quality Pins to share. There’s a huge difference between being in a group for support, and letting it become a distraction from the business you want to build!
In our Facebook group, she constantly played the comparison game. If someone else shared a win, she wanted to know what they were doing and tried to emulate them instead of staying the course and giving what she was doing time to work.
She obsessed over analytics. One of the things that I always recommend to new students is that for their first 8 weeks, they should ignore their analytics completely. It’s not that analytics aren’t important – they are! But when you’re first starting out, it’s going to be slow.
It’s going to take time for your Pins to start getting traction, so during that first 8 weeks, I recommend keeping your head down and doing all the income producing activities you can, so you can make the most money possible! I promise, obsessing over every click and wondering when you’ll start making money isn’t going to help your income grow!
She focused on “tricks” and “hacks” instead of doing the work. I understand wanting to be efficient in your business. I understand wanting to the minimum output of time, energy and effort to get the maximum results. I’m all about making things as easy as you can! But, there comes a point when many people (who are used to “Get rick quick” business models and schemes) will get frustrated because they don’t get instant results.
Failed entrepreneurs like this are the people who will take every opportunity to join “follow” threads in Facebook groups and try to “hack” their way into success. These are also the people who rarely succeed and have thriving businesses. They are the friends and acquaintances we all have who have a string of unsuccessful businesses behind them, their failure is always the fault of the program (the one they didn’t follow) and the teacher…who told them to follow the program and not try to cheat their way to success.
Without fail, students who do the work and don’t get hung up on analytics and just put their heads down and work hard, they’re the ones who are succeeding! It’s slow going when you’re starting from scratch, but it’s definitely worth it in the end!