One of my passions is teaching women how to make money from home. I love being able to stay home with my kiddos and still contribute to my huge financial goals.
I worked for a long time at “the blogging thing” without really making any money, so I decided to try something different last summer, and agreed to work on it for three months. I ended up getting sidetracked and not being as consistent as I liked. I was spending a lot of time on my blog, focusing on sharing my passion instead of creating a profit. I ended up learning some things about Pinterest and getting some new tools to help me market better, and my blog traffic exploded.
Instead of using my newfound Pinterest skills just for blogging, I decided to apply it toward making money right away. I didn’t want to start marketing a ton on my blog, so I decided to start sharing affiliate links. I wanted to be able to share what I did, and then keep my blog ad-free.
What I Pinned
I pinned a ton of products, and painstakingly kept notes of what worked and what didn’t. I figured out how to use analytics to see what my Pinterest audience loved, and what my most profitable boards were.
After that, I started Pinning products from affiliate programs that paid per click, as well as per sale so I started bringing in really good money. I had a few Pins go viral and they continue to make me $300 a month on average months.
Affiliate programs I use
I started off using Shopstyle Collective and for a while they were the only company I used because they paid per click and per sale, which is why my commissions have been so high.
I still use them and get a check from them each month (well, actually a PayPal deposit, but that’s beside the point.) and I like them, but I really only joined them because they were the company I knew of that would allow me to promote Etsy.
I heard about Awin from somewhere and tried them out because I like to see if different platforms perform better then others. As it turns out, I tested using an Awin link and a Shopstyle link on two versions of the same image and the Awin pin out-performed the ShopStyle Collective Pin by 400%. This is huge, and the only thing I can attribute to that is that the Awin Pins are Rich Pins, so you see how much money the Pins’ product costs.
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What I did to make consistent sales
I played with Pinterest marketing for several months before I really figured out what worked for me. These were the things that really sent me over the edge from making less than $5 a month to making well over $10 a day.
- First, I used Coschedule to schedule all of my Pins, because I had a lot of group boards I wanted to Pin to and I could schedule one Pin to go out to as many boards as I wanted in just a couple of clicks. I still use them for my blog, and occasionally if Tailwind is being buggy I’ll use Coschedule because they are very reliable. 🙂
- Signed up for a free Tailwind account. I upgraded pretty quickly because it was useful for running my blogs, and for just the Pinterest marketing, but I did stick with the free plan for quite a while before I started making money.
- Signed up for a free Boardbooster account. I’m still using their free trial, which includes 3,000 Pins. I have them loop on my top-grossing board and occasionally use it to loop in other boards I am playing with.
- Pinning consistently to my top-performing boards. Before I used Tailwind I pinned 5-10 times a day, 1-5 pins each time. After I started using Tailwind I went to 10, then 20 times a day. Now I typically have 75 Pins a day in my queue
- Creating custom images. This was the thing that helped me track my pins easily and differentiate them from all the other people who were Pinning the same images.
My consistent results from Pinterest Marketing
- Pinterest following went from growing by 1-3 followers a day to 10+ a day.
- My commissions were consistently between $10 and $30 a day on my most profitable platform, even when I wasn’t working on it
- I started getting commission checks from Pins I’d forgotten about on smaller networks. $65 here, $100 there… those weren’t as huge and impactful, but definitely a big deal